So the dinosaur TV consultant you’re talking to thinks you should dump every penny onto broadcast TV? No way! That’s not how we roll. Every eyeball counts–you need to be on the right device with the right message, targeted at the right audience based on what they care about. Everything needs to fit or your money is wasted. That’s Vertical.
No more talking to voters about issues they don’t care about. You wanna talk to women under 40 who love Buffalo Wild Wings, knitting and Duck Dynasty? No problem. We spend 6 days a week creating universes, and on the 7th, we crush it.
No more silos. Your TV ad gets backed up by an online ad matched to a voter file that’s backed up by a phone call saying the same thing the TV said. Everything fits together. That’s Vertical.
Every other campaign you’ve worked on had a ton of data in a bunch of different silos. That sucks. We integrate everything from day one. A big donor in your state wants a yard sign? Finance knows about it instantly. Someone in your state just donated? Political knows instantly so they can ask for a sign location. That’s Vertical.